The No.13 Germain Racing Chevrolet SS will not only have a new driver behind the wheel, but will also feature a brand-new sponsor.
Germain Racing, RCR, and Twisted Tea have announced that the No. 1 hard ice tea maker in the United States, will be a primary sponsor of Ty Dillon for select races in 2017. The multi-year agreement will also feature an associate sponsor role on the No.3 RCR XFINITY Series team.
“We’ve been involved with NASCAR for a few years, and we know that Richard Childress Racing, Germain Racing and Ty Dillon are the best of the best, and we couldn’t ask for a better team to race with,” said Michelle Sullivan, Sr. Director, Head of Marketing for Twisted Tea. “Our team members and Twisted Tea drinkers are fiercely loyal NASCAR fans, and we wanted to partner with a team and driver who share the same commitment to a captivating race day — whether it be on the actual race track or with a twisted tailgate featuring Twisted Tea.”
The hard ice tea maker has a very loyal fan base to its drink, a large portion of that fan base also having ties to NASCAR racing. Twisted Tea will continue to use its on-track car on its packaging, as well as utilizing driver Ty Dillon in other brand promotions.
“What a thrilling opportunity to partner with America’s favorite hard iced tea brewer,” stated Bob Germain, Jr., owner of Germain Racing. “NASCAR and Twisted Tea have some of the most loyal consumers in the world. We’re pleased to announce this new partnership with our new driver, Ty Dillon”
Dillon, who is entering his first full-time NASCAR Premier Series season, already has his expectations high for the new partnership.
“I’m looking forward to celebrating in Victory Lane with a cold Twisted Tea and meeting some of their loyal drinkers,” said 24-year-old Dillon. “It’s an honor to partner with a brand that has such loyal customers as I prepare for my first full-time season in the Cup Series.”
Twisted Tea first made its NASCAR debut in 2014 with Marcos Ambrose and the No. 9 Richard Petty Motorsports Ford Fusion. Following Ambrose’s departure from NASCAR, Twisted Tea opted to stay with the No. 9 team with Sam Hornish Jr. After the 2015 season, sponsorship shifted to the newly re-numbered No.44 Ford with Brian Scott. After the No.44 team folded due to sponsorship, and the retirement of Brian Scott, Twisted Tea was left without a driver or team for 2017.
The remaining races will be covered by GEICO, a long-time sponsor of Germain Racing. Look for Ty Dillon to make his full-time debut in the 2017 Daytona 500.