With the 2017 Daytona 500 just a few weeks away, Danica Patrick’s No. 10 Ford Fusion could possibly not feature any Nature’s Bakery branding.

Kannapolis, N.C., based Stewart-Haas Racing has filed a $31 million dollar lawsuit against Nature’s Bakery for breach of contract, accusing the snack company of not paying SHR for Danica’s sponsorship.

Stewart-Haas Racing released the following statement regarding the lawsuit filing –

“Nature’s Bakery is in material breach of its contract with Stewart-Haas Racing. It is an unfortunate situation, as the team has delivered on all aspects of its contract and was prepared to do so again in 2017. Ultimately, this is a situation that will be resolved in a court of law. Stewart-Haas Racing remains focused on its preparation for the 2017 NASCAR season where it will again field four entries in the Monster Energy NASCAR Cup Series while also introducing a full-time NASCAR XFNITY Series team, The litigation with Nature’s Bakery will not impact the organization’s on-track efforts.”

The Associated Press reported that NAture’s Bakery sent a termination of contract letter to Stewart-Haas Racing on January 19th, but Stewart-Haas Racing intends to receive the missed payments, including interest for the breach.

The Nevada based company only employees fewer than 500 employees, one of the smallest corporations to sponsor a NASCAR Premier Series car. The expected sponsorship for the 2017 is expected to be at least 20 races.

Ford Motor Company has claimed that they intend to help Danica’s sudden sponsorship woes, meaning that Ford could potentially adorn the hood of Patrick’s car for some races, including the Ford EcoBoost scheme that Roush Fenway Racing has ran in the past.


Nature’s Bakery signed with SHR in 2015 to sponsor Danica for a majority of the 2016-2018 seasons.