The 2016-2017 offseason for Stewart-Haas racing has been arguably been the busiest out of all of the full-time teams in NASCAR’s Premier Series.
Announced back in February, Stewart-Haas Racing and Ford have joined forces, and with the new year now here, the Kannapolis, North Carolina based team has been officially revealing their cars for the 2017 season, with some surprises. Ford Performance’s social media team on Twitter have given fans the first full look at all four Stewart-Haas Fords.
The video posted to Ford Performance’s Twitter account also confirms that Mobil 1 will step up their role as a sponsor, by adorning the hood of all four Stewart-Haas Racing cars for the first time in the teams history. Last season, Tony Stewart, Danica Patrick, and Kevin Harvick all rolled onto the track in Pocono with Mobil 1 on their hoods during the company’s “Triple Threat” social media campaign.
Along with Ford Performance’s video, Stewart-Haas Racing’s Twitter account has also been slowly revealing new rides for their drivers for 2017. The team’s social media platforms have also adopted a brand new social media slogan – #shrFORDward.
For Kevin Harvick, both his BUSCH Beer, and BUSCH Light cars get a makeover for 2017.
Along with Harvick’s MENCS ride, the team also confirmed that in 2017, there will be a second NASCAR XFINITY Series entry out of Kannapolis – the No. 41 Ford. So far, Kevin Harvick has been the only confirmed driver of the car, with backing from Hunt Brother’s Pizza. HBP will be adorning the hood of the No. 41 NXS entry at Texas-1, Charlotte-1, Kentucky-1, and Darlington. No word on additional sponsorship, races, or drivers of the No. 41 car have been announced. SHR did not confirm if the No.41 team will be either a part-time, or full-time team in NASCAR’s second highest division. Stewart-Haas Racing did confirmed in 2016 that Cole Custer will pilot the No. 00 HAAS Automation Ford Mustang for the team beginning in 2017.
For Danica Patrick, her Twitter banner has revealed her 2017 Nature’s Bakery Ford. The scheme goes for a more basic look with brand recognition in mind. The Nevada based snack company is will be Danica’s primary sponsor for 25 races in 2017, down from 28 in 2016. Aspen Dental, and TaxAct are expected to return to the No. 10 Ford for 4 races each, Code3 Associates is jumping from the No. 14 entry, over to Danica’s beginning this season.
Clint Bowyer will join Stewart-Haas Racing for his first of a multi-year agreement to replace Stewart as the driver of the No. 14 car. As for sponsorship, only Mobil 1 has been confirmed as a primary sponsor for the team in a select number of races. The organization has yet to announce other sponsors for the No. 14 car. Rush Truck Centers, Haas Automation, Bass Pro Shops, and TaxAct all appeared on the No. 14 car in 2016, but none have been confirmed to continue on in 2017.
Kurt Busch enters his third season with Stewart-Haas Racing. The 2004 champion will be reunited with the manufacturer he drove to his first championship with. For sponsorship in 2017, Busch will have HAAS Automation and Monster Energy as co-primary sponsors of his No. 41 entry, and also some sponsorship from Mobil 1, however the races have yet to be confirmed.
Finally for Cole Custer, no paint scheme has been revealed yet, however it was confirmed back in 2016 that the No.00 Ford will be backed by HAAS Automation for a majority of the races.
Watch for the SHR Blue Oval’s debut at Daytona during the Clash on February 18th on FOX.